Everyone knows about this lover day, which is one of the most commercials of the year. Everywhere you go, you may see red, white, and pink decorations, cupids holding onto ceilings, and mannequins in red clothes, but do you wonder if that is the right strategy to increase sales?
Holidays at the door
The National Retail Federation predicts that this year’s holiday season will increase by 41% ($616.9 billion), a fairly high percentage compared to last year. With these huge opportunities, big brands are struggling to get consumers to spend their Christmas budget on their businesses.
The mania for Black Friday is so competitive that some vendors start advertising their deals one day after Halloween, this doesn’t let customers digest their sweets.
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To overcome the big sellers who are thinking of getting buyers thanks to their low prices and free shipping, as a small and medium business you can resort to more personalized and creative ways to promote your business within your budget.
Here are some ideas that have worked for retailers that you can apply in your own business this holiday season.